Your Quiz Funnel FAILED to Make Sales? Here's Why

Many entrepreneurs create quizzes expecting them to instantly convert leads into sales. Let’s explore why quizzes shouldn't be the sole focus of your lead generation strategy and how to use them effectively within a funnel to nurture leads and ultimately drive sales.

The Misconception: Quizzes as Instant Sales Machines

I frequently encounter entrepreneurs frustrated by their quizzes' lack of sales conversions. The problem lies in the assumption that quizzes can close deals on their own.

The Power of Quizzes: Starting the Conversation

While quizzes don't directly convert sales, they are valuable lead magnets. They attract potential customers by offering valuable insights and pique their interest in your brand. Not only that, they provide you with valuable insights into your clients' needs which can be a total gamechanger for your business.

The Missing Piece: Building Know, Like, and Trust

The gap between taking a quiz and making a purchase requires nurturing leads. Here's the solution:

Targeted Content Based on Quiz Results: Segment your audience based on their quiz results. Deliver personalized content, such as free video series, webinars, or training tailored to their specific needs and pain points. This targeted approach demonstrates your understanding of their challenges and positions you as a trusted advisor.

Case Study: Denise Duffield-Thomas' Sacred Money Archetype Quiz

I love showcasing Denise Duffield-Thomas's Sacred Money Archetype quiz as a successful example of a launch quiz. Here's how it works:

• The Quiz: Users take the quiz, revealing their primary money archetype.
• Free Video Series: Based on their archetype, quiz takers receive a free video series addressing their money-related struggles and opportunities. This valuable content builds trust and establishes Denise as an expert.
• Course Offer: After the video series, Denise introduces her paid course, Sacred Money Archetypes, which provides a deeper dive into mastering personal finances based on the user's archetype.

Key Takeaways

• Quizzes are conversation starters, not sales tools.
• Build know, like, and trust with targeted content based on quiz results.
• Offer valuable content that addresses the specific needs revealed by the quiz.
• Leverage the insights from the quiz to position yourself as a trusted advisor.

By implementing these strategies, you can transform your quiz funnel into a powerful tool for nurturing leads and driving sales.

Ready to learn more about building your own quiz? Hit the button below to book a call!

And want to check out Denise’s quiz in action? Sacred Money Archetype quiz