Turn your expertise into a freedom-first business without the burnout, tech chaos, or duct-taped strategy.

I help established entrepreneurs and corporate escapees package their brilliance into scalable online offers—then I build the backend to bring it to life.

Let's Build Your Business That Breathes

Frustrated with how long it's taking to get everthing set up in Kajabi?

I Get It!

It's time to share your genius with the world, not get tripped up with the tech!

Let's Fast Track Your Launch

You bring the vision.

I’ll build the system that breathes.

You’re not here to be a tech manager.
You’re here to lead, teach, and scale your impact.
I’m here to make that happen - by building a streamlined, stress-free Kajabi ecosystem that delivers your offer with ease.

Let's Do This

Have you heard yourself say any of these lately?

“I’ve built something real but I still don’t have a backend that actually works.”
“Every time I try to launch, I get stuck wrestling Kajabi instead of focusing on my clients.”
“I know this offer could scale, but I’m trapped in tech quicksand.”
“My business looks polished on the outside... but behind the scenes, it’s duct-taped together.”
“I can’t keep DIYing. I need structure, systems, and someone who gets it.”

If even one of these sound familiar, you're in the right place.

Here's the truth:

Scaling online isn't just about funnels and automations.

It’s about building a business that works for you - one that reflects your expertise, honours your energy, and delivers results without grinding you into the ground.

You don’t need another course.
You don’t need another patchwork funnel.

You need a clear plan, a built-for-you system, and a partner who can bring it all to life - without drama, delay, or digital duct tape.

That’s exactly what the Build to Breathe Framework is designed to do.

This is perfect for you if:

You’re an experienced entrepreneur or corporate leader ready to scale your knowledge online
You’ve got a strong offer (or the bones of one) but tech is stalling your momentum
You’re done with DIY and course overload
You want a business that runs with you, not one you’re constantly fixing
You value deep, strategic partnership—not surface-level support

This probably isn't a fit if:

You’re still figuring out what you want to offer
You’re brand new to online business or digital tools
You’re looking for a quick hack or cookie-cutter funnel
You’re not ready to invest in done-for-you execution

What Kinds of Projects Can be Done?

Here are just a few examples...

Website

How amazing would it feel to get your website completed in just 2 or 3 days rather than it take a month or two?

Let's just get your site DONE so you can focus on building your business and serving clients!

All site builds include system pages (404, log-in, etc. and legal pages).

PS - websites usually take 2-3 days

BOOK MY WEBSITE

Lead Magnet Funnel

Let's get your freebie set up and ready to start welcoming people into your email list. Your lead magnet funnel will include the opt-in page, the thank you page and your welcome email sequence with any automations you need.

PS - typically a 1/2 Day for a simple Lead Magnet

BOOK MY LEAD MAGNET

Course or Membership Build

You've poured your heart and soul into developing an amazing experience for your course or membership participants. You're ready to release it into the world! The last thing you want is to worry about the tech behind it all. Let me focus on setting it up in Kajabi while you prep your launch!

PS - course/membership builds usually take 1 day

BOOK MY PRODUCT BUILD

Sales Page

Your online course, membership site or coaching product isn't going to sell itself! You need a beautiful sales page to show your potential clients the transformation they will receive. Depending on the size and complexity of your sales page, this can be a 1 or 2 day project.

PS - it's usually a 1 day build for a basic sales page

BOOK MY SALES PAGE

Offer & Checkout

Your online course, membership site or coaching product is all ready to go, but we need to make sure that your customers can buy it! Let's set up your offer, your checkout pages, your coupon codes, etc. And with some simple coding we can take Kajabi's ho-hum checkout pages to the next level!

PS - one offer/checkout with two payment options is a 1/2 day build

BOOK MY PURCHASE PROCESS

Quiz Funnel

A Quiz Funnel is the ultimate solution for speedy and effective list growth.

Designed to bolster your lead generation strategy and audience engagement, this half day to two and a half day experience eliminates the stress of content creation. Say goodbye to the waiting game and hello to a bespoke quiz, ready in no time.

LEARN MORE ABOUT QUIZZES

The
BUILD TO BREATHE
Investment

Starts at

$1500/day

What's Included?

A 60 minute onboarding and strategy session to help you determine the right path forward for YOU (not the way the experts tell you you should go, but what works for you, your goals, your audience, and your values)
A series of questionnaires that will allow you to get all of the content and information that is required in order for your project to be a success. The questionnaire will ask you everything from your branding details (hex codes, font preferences, etc.), places for you to download your logo, images, etc., and forms for you to send me your copy.
A kick-off call to ensure that I've got everything I need and that I understand your vision
On the day of your Intensive, you don't need to be with me on Zoom while I work, but I do need to be able to reach you to ask any clarifying questions
Video walk-throughs and tutorials to help you make updates to your Kajabi pages
14 days of follow up support where you can ask me questions about your project

How Does It All Work?

1

Pay & Book

Once you have decided on your project and we have an understanding of the length of time (number of days needed), you will receive an invoice for a 50% non-refundable deposit to reserve your spot. You will receive a welcome package with a link to book your Intensive(s) based on my booking calendar. Choose days that you will be virtually available throughout the day.

2

Strategy

During this call, we build out your strategy! Plus I go through the documents that you will fill out in order to ensure I have everything I need to complete your project. The purpose of this call is ensure that we are building something that is true to you and true to your audience needs.

3

Compile

This step is all up to you!

This is where you take the questionnaire that I've sent you and compile all of the information and assets that I need in order to complete your project.

This includes your branding information, your copy, and your images. And of course, your directions.

4

Kick-Off Call

This is a half hour call that we have after I have received your completed questionnaire. This call takes place just a few days before your booked day(s).

The purpose is to ensure that I have everything I need and that everything you've sent me is clear. You can ask any questions you have and for you to give me any further instructions.

5

Intensive(s)

This is the day (or days) in which the magic happens!

I turn off all of my notifications (except for Voxer or FB messenger, whatever you and I have agreed we will use to keep in touch), I put on my favourite playlist, I make sure I have snacks and water, and I focus 100% on your project!

6

Follow Up

For the next 14 days I am available by email for you to ask me any questions about your project. I might respond in writing, or through a short video so I can explain by showing you things right in your Kajabi account.

If you realize you have further work you'd like done, we can always book an extra half or full day to get those done.

STILL NOT SURE WHERE TO START?

Let's talk about what you are looking for, whether we are a good fit, and how we can work together to make your online business dreams become a reality!

LET'S TALK

Please Note:

I will devote up to 7.5 hours per Day on your quiz or Kajabi Intensive, as well as both a 60 minute strategy call and a 30 minute kick-off call before the Intensive starts, and 14 days of post-project email support.

Remember that you're my booking time and expertise. I will give you my best estimate of how long your project will take based on my experience, but different factors, like the amount of content, how prepared your content is for me, any revisions that need to be made, etc. will affect the total time your project takes.

What it was like working with Deidra?

Easy. She will guide you from start to finish, there will be nothing left hanging. It will sound like a small detail but in the end, the small thing mattered and she caught it. Fast and responsive, but accurate, honest, concise and correct.

It's the service we all want.

~Dr. Louise Lambert - Happiness Matters

Deidra is a stellar partner

Deidra is a stellar partner in bringing your business needs out and designing beautiful and functional ways for technology to help meet those needs! She's a wonderful guide, teacher, and taskmaster, which I sorely needed. Highly talented and kind too.

~Dr. Erika Salina - WorkingSmarts

Deidra is truly brilliant.

I had tasked her with building a complex, integrated and holistic niche online platform involving multiple integrations, to produce a contemporary and bespoke online examination preparatory platform for doctors sitting their medical licensing examinations.

Deidra demonstrated true subject matter expertise. The technical infrastructure far exceeded my expectations, and works seamlessly. The entire product is a sophisticated course product with a beautiful navigation and visual interface. When Deidra did not know the answer she extensively sought advice and came back with solutions rather than problems. She is can-do, generous with her time and availability and is an absolute pleasure to work with.

~Dr. George Eskander - PassGP

Who is Deidra?

I'm a serial entrepreneur that loves nothing more than helping other people succeed in their own ventures. As a Kajabi strategist and systems expert for soul-led entrepreneurs, I'll help you simplify, streamline, and scale—without the burnout or duct tape.

I'D LOVE TO TALK

I Bet You've Got Questions...

What kinds of projects can be completed in a day?

What's the process behind an Intensive?

How do I sign up for a Intensive?

What if I need to rebook my Intensive Day?

Will I need to be on Zoom with you the whole day?

Can I be on Zoom with you so I can learn from you?

Do you write my copy?

Do you do my branding?

What if you can't get everything done in one day?

What if I want to work with you but don't think an Intensive is the right fit?

So, do you basically do everything I might need done in Kajabi?

What if I'm not sure what I need to do?

Off the Cuff Comments from Clients and Colleagues

LET'S GET YOU RESULTS LIKE THIS - BOOK A CALL TO CONNECT