HOW TO BECOME THE TRUE VISIONARY IN YOUR BUSINESS
without giving up control.
Your business has outgrown your bandwidth.
You’re managing your team, chasing tasks, fixing tech, and holding the whole backend together with duct tape and determination.
You’re the CEO.
You should not be doing any of this.
That's where I come in.
I’m your second-in-command, the Online Business Manager who steps in to run the day-to-day operations, manage your team, streamline your backend, and get your systems firing.
So you can step out of the weeds and into your role as the visionary leader of your business.
Done-For-You OBM Services That Gets Shit Handled
Stop managing your business like a hobby. Start running it like a CEO.
YES PLEASE!
Deidra is a stellar partner
Deidra is a stellar partner in bringing your business needs out and designing beautiful and functional ways for technology to help meet those needs! She's a wonderful guide, teacher, and taskmaster, which I sorely needed. Highly talented and kind too.
~Dr. Erika Salina - WorkingSmarts
Elevated Support for the Way You Actually Want to Work
Space to Lead
Step out of the weeds and into your zone of genius while I handle the backend and keep the wheels turning.
Systems that Flow
Together, we build smart, streamlined systems that support your growth and give you the freedom to enjoy your business.
Confident Execution
You’ll finally have a trusted partner who takes ownership, makes decisions, and brings your vision to life, with zero micromanagement.
Less Chaos. More Clarity.
Here’s How That Happens.
PROJECT & LAUNCH MANAGEMENT
From chaotic launches to calm, coordinated rollouts that convert.
Before:
- You’re duct-taping timelines together
- Team members are confused and asking you what’s next
- You’re making decisions mid-launch because no one planned ahead
- The stress overshadows the strategy
After:
- Launches run on a clear, proactive plan
- Everyone knows their role (and owns it)
- You’re free to focus on strategy and visibility
- You get better results this launch, and even better every time
BUSINESS SYSTEMS & BACKEND MANAGEMENT
From scattered tools and chaos to streamlined systems that support scale.
Before:
- Everything lives in your brain (or 15 different apps)
- Client onboarding is clunky and manual
- No one follows the same process, because there is no process
- Admin tasks steal your time and energy
After:
- Your backend runs like a well-oiled machine
- Systems handle what used to be manual
- SOPs create consistency and ease for your team
- You gain back hours each week with fewer mistakes
TEAM LEADERSHIP & MANAGEMENT
From team friction to a business that runs without micromanagement.
Before:
- You’re stuck managing the team you hired to “free you up”
- Communication falls through the cracks
- Hiring feels like a gamble, and accountability is shaky
After:
- Your team is aligned, accountable, and supported
- You stop being the manager and start being the leader
- Hiring is strategic, and onboarding is smooth
- Your team gets more done with fewer check-ins from you
CUSTOMER CARE & CLIENT EXPERIENCE
From reactive support to a seamless, high-touch client experience.
Before:
- You’re buried in emails and client questions
- Onboarding is inconsistent (and exhausting)
- Client communication is scattered across platforms
After:
- Inbox and client care are handled with precision
- Clients feel taken care of without needing you directly
- You build a reputation for professionalism and polish
- Onboarding/offboarding happens automatically and smoothly
MARKETING & GROWTH OPERATIONS
From disjointed marketing tasks to systems that fuel consistent growth.
Before:
- Your marketing is reactive and inconsistent
- Email platforms are underused or half-set up
- Leads fall through the cracks without tracking
After:
- Email systems, CRM, and lead tracking are fully optimized
- Growth activities run in the background - consistently
- You finally have support to execute (and improve) your content plan
- You’re no longer the one keeping the momentum going
METRICS & CEO DASHBOARD
From guessing at growth to making data-backed decisions like a CEO.
Before:
- You’re running on gut feelings and loose goals
- You don’t know what’s working or what to fix
- Metrics feel overwhelming or non-existent
After:
- You get a custom dashboard with regular tracking
- You make clear, strategic decisions backed by data
- You finally feel in control of your business growth, not at the mercy of it
OBM Packages & Investment
3 OPTIONS
THE FOUNDATION PACKAGE
THE SCALE & GROWTH PACKAGE
THE CEO INTEGRATION PACKAGE
What it was like working with Deidra?
Easy. She will guide you from start to finish, there will be nothing left hanging. It will sound like a small detail but in the end, the small thing mattered and she caught it. Fast and responsive, but accurate, honest, concise and correct.
It's the service we all want.
~Dr. Louise Lambert - Happiness Matters
Dee means business!
If we were to sum Dee up in 3 words it would be “Dee means business!” When you work with Dee you’ll be up and running, launched, and scaling in no time at all. Having run a number of successful businesses herself she knows what it takes to really get you moving and she brings together technical brilliance, marketing prowess, and the online strategy that perhaps you’ve been lacking til now!
~Meg Burrage and Kimi Sellars Brown - HCA
Frequently Asked Questions
Is this the same as hiring a VA or a Project Manager?
Who do you work with?
What happens after I sign?
How many clients do you work with at a time?
Hey, I'm Deidra
Digital CEO and the strategic partner behind-the-scenes of wildly successful online businesses.
After 20+ years of running my own companies - from an eco-event planning company to a fast-paced engineering firm and now my own digital brand, I know firsthand what it feels like to carry everything. I’ve built, launched, streamlined, and rebuilt more times than I can count.
Today, I support high-achieving founders who are done trying to do it all alone. As an OBM and Integrator, I bring calm to the chaos, strategy to the back end, and real leadership to the systems and teams that make your business run. If you’re craving freedom, clarity, and someone who gets it, you’re in the right place.
LET'S TALK >>>
OBM Packages & Investment
LET'S RECAP
We can work together on the following systems:
THE FOUNDATION PACKAGE
20 hours/month
$1600/month
For online businesses building their backend foundation.
THE
GROWTH & SCALE
PACKAGE
30 hours/month
$2400/month
For entrepreneurs scaling fast who need backend and marketing systems to catch up.
THE CEO INTEGRATION
PACKAGE
40 hours/month
$3200/month
For founders ready to get out of the day-to-day and into the visionary seat.