HOW TO BECOME THE TRUE VISIONARY IN YOUR BUSINESS
without giving up control.
Let’s call it what it is:
You’re running a multiple six-figure online business like it’s still a scrappy side hustle.
You’re managing launches, onboarding clients, fixing tech, and praying your VA knows what’s next.
You’re the CEO.
You should not be doing any of this.
This is where I take over!
I run the backend so you can actually scale your business without losing your mind.
I work with coaches, consultants, course creators, and service providers ready to hand over the operational reins—and finally breathe again.
Done-For-You OBM Services That Gets Shit Handled
Stop managing your business like a hobby. Start running it like a CEO.
YES PLEASE!
Deidra is a stellar partner
Deidra is a stellar partner in bringing your business needs out and designing beautiful and functional ways for technology to help meet those needs! She's a wonderful guide, teacher, and taskmaster, which I sorely needed. Highly talented and kind too.
~Dr. Erika Salina - WorkingSmarts
Elevated Support for the Way You Actually Want to Work
Space to Lead
Step out of the weeds and into your zone of genius while I handle the backend and keep the wheels turning.
Systems that Flow
Together, we build smart, streamlined systems that support your growth and give you the freedom to enjoy your business.
Confident Execution
You’ll finally have a trusted partner who takes ownership, makes decisions, and brings your vision to life, with zero micromanagement.
What We Can Get Done Together
PROJECT & LAUNCH MANAGEMENT
Your next launch doesn’t need to be a dumpster fire.
- Timeline planning
- Task delegation (no more “who’s doing what?”)
- Team coordination
- Post-launch debriefs so it gets better every time
BUSINESS SYSTEMS & BACKEND MANAGEMENT
Let’s clean up the chaos.
- CRM, onboarding & offboarding systems
- SOP creation & team training
- Admin management (invoices, contracts, scheduling)
- Tech stack optimization & automations
TEAM LEADERSHIP & MANAGEMENT
Because your VA is not your COO.
- Team oversight & leadership
- Hiring & onboarding
- Accountability & communication management
CUSTOMER CARE & CLIENT EXPERIENCE
Keep your reputation spotless without answering every email yourself.
- Inbox management & canned responses
- Client onboarding/offboarding workflows
- Customer care SOPs
MARKETING & GROWTH OPERATIONS
The backend marketing support that keeps revenue flowing.
- Email marketing systems setup
- CRM maintenance & lead tracking
- Light content coordination (email, social, lead magnets)
METRICS & CEO DASHBOARD
Know your numbers. Make better decisions.
- Weekly metrics tracking
- Custom dashboard creation
- Data review & forecasting
OBM Packages & Investment
3 OPTIONS
THE FOUNDATION PACKAGE
THE SCALE & GROWTH PACKAGE
THE CEO INTEGRATION PACKAGE
What it was like working with Deidra?
Easy. She will guide you from start to finish, there will be nothing left hanging. It will sound like a small detail but in the end, the small thing mattered and she caught it. Fast and responsive, but accurate, honest, concise and correct.
It's the service we all want.
~Dr. Louise Lambert - Happiness Matters
Dee means business!
If we were to sum Dee up in 3 words it would be “Dee means business!” When you work with Dee you’ll be up and running, launched, and scaling in no time at all. Having run a number of successful businesses herself she knows what it takes to really get you moving and she brings together technical brilliance, marketing prowess, and the online strategy that perhaps you’ve been lacking til now!
~Meg Burrage and Kimi Sellars Brown - HCA
Frequently Asked Questions
Is this the same as hiring a VA?
Who do you work with?
What’s onboarding like?
How many clients do you work with at a time?
Hey, I'm Deidra
Digital CEO and the strategic partner behind-the-scenes of wildly successful online businesses.
After 20+ years of running my own companies - from an eco-event planning company to a fast-paced engineering firm and now my own digital brand, I know firsthand what it feels like to carry everything. I’ve built, launched, streamlined, and rebuilt more times than I can count.
Today, I support high-achieving founders who are done trying to do it all alone. As an OBM and Integrator, I bring calm to the chaos, strategy to the back end, and real leadership to the systems and teams that make your business run. If you’re craving freedom, clarity, and someone who gets it, you’re in the right place.
LET'S TALK >>>
OBM Packages & Investment
LET'S RECAP
We can work together on the following systems:
THE FOUNDATION PACKAGE
20 hours/month
$1600/month
For online businesses building their backend foundation.
THE
GROWTH & SCALE
PACKAGE
30 hours/month
$2400/month
For entrepreneurs scaling fast who need backend and marketing systems to catch up.
THE CEO INTEGRATION
PACKAGE
40 hours/month
$3200/month
For founders ready to get out of the day-to-day and into the visionary seat.