Paying more to save money
Want to know why you shouldn't use the free version of your quiz software?
One word...
Analytics.
I know, I know...analytics are boooooooooring.
But, listen to this...
One of the amazing things about quizzes is that if they aren't working (converting) the way you want them to, you can change them on the fly. In a minute or two you can do so much to change how people interact with your quiz. You can:
- change the start page,
- you can rearrange the question order,
- you can reword questions or answers,
- you can switch out images or remove images all together.
You can do whatever you want to see if you can get your quiz to convert better.
BUT, if you don't have access to your quiz analytics, then you have NO IDEA how your quiz is converting. And if you don't have access to your advanced analytics, then you don't know where people are dropping out of your quiz.
Take Interact's analytics for example. On their Lite plan, the analytics you get will tell you how many people have View, Started, and Finished your quiz. Pretty good analytics right? It'll tell you that you need to make changes to your quiz if you only have 10% of people finishing your quiz.
On their other plans (Growth and Pro), you get advanced analytics which REALLY tell you a lot, like what on what questions people are dropping out of your quiz! This is gold! This will tell you exactly where to make the changes to your quiz.
Yes, paying for your quiz platform is another cost to your business, but so is guessing at your marketing strategy. Consider the time that you put into marketing when you don't understand how your marketing efforts are doing, or how to make them better.
Paying $20 or even $50 a month for analytics is a massive time saver and therefore a huge money saver. Believe me, you and your success is worth it.
*Yep, an affiliate link. If you end up signing up for Interact using that link I may receive a percentage at no extra cost to you.
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