Engage Your Ideal Audience
Guide Them Through a Mini-Journey
Offer Personalized Solutions Based on Their Responses

Turn Leads into Clients with a
Discover how to market authentically, build trust, and convert with a personalized, results-driven quiz that positions you as the go-to solution for your audience.
I'm in!In a world where online engagement reigns supreme, failing to harness the power of a quiz funnel could mean the difference between thriving and struggling.
Does any of this sound familiar?
- You feel like you’re constantly chasing leads but never quite attracting the right clients.
- Marketing feels overwhelming and inauthentic, like you’re trying to follow someone else’s playbook.
- You’ve tried all the “expert” strategies, but they just don’t seem to align with your business or values.
- Your audience seems interested, but they’re not converting into paying clients.
- You want to showcase your expertise without being pushy, but you’re unsure how to do it effectively.
Are you ready for something new? Something that actually works?


Imagine this instead...
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You’re attracting your ideal clients effortlessly, offering them exactly what they need right from the first interaction.
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Your marketing feels authentic and aligned with your values—no more feeling salesy or sleazy.
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Clients are prequalified before they even reach out, and you know exactly how to serve them (or whether they’re the right fit for you).
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Your audience trusts you, sees your expertise, and is excited to work with you because you’ve shown them how you can help.
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You have a lead-generating quiz that runs on autopilot, segmenting your audience, boosting your opt-ins, and turning leads into paying clients.
And the good news?
I'll show you how to automate all of this so you save time and money!
Introducing Quiz Genius

Are you ready to master quiz funnels and revolutionize your marketing strategy?
Welcome to the Quiz Genius, a dynamic and interactive online learning journey that goes beyond traditional video courses.
And you don't have to be stuck doing this alone! Once you register you have the option to upgrade to the VIP Learning Experience - this program is a combination of DIY learning and 1:1 implementation and feedback so you'll never be wondering if you're on the right track.
I've got you!
Let's do this!
If you're looking to grow your audience and list with a new lead magnet, take a minute to think about the possibilities of a quiz. Not the boring kind of quiz that asks something abstract like "Which candle scent suits your personality" but the kind of quiz that provides the quiz taker with immense value, helps them self-select which one of your programs or packages is right for them, segments your audience and delivers you a whole load of usable data. Intrigued? Deidra is the lady you need.
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~Meg Burrage
Another shoutout for Deidra. She definitely knows her way around quizzes. If you need help with your quiz funnel, Deidra is your go to person.
~Nusrat Jahan

What's waiting for you inside of

Comprehensive Learning Modules
The foundation of this program is a series of in-depth learning modules. These modules are carefully designed to provide you with a deep understanding of quiz funnels, from strategy to creation to promotion. Instead of just passive video-watching, you'll actively engage with assignments and hands-on activities within each module.

The Quiz Genius Playbook
This 80-page workbook is your ultimate resource to create a high-converting quiz with ease and speed. Packed with strategies, worksheets, templates, swipe files, and more, this playbook guides you through every stage of quiz creation & launching. It simplifies the entire process, helping you build an irresistible quiz that attracts and converts your ideal clients effortlessly.

Question & Answer Bank
Maximize your knowledge with our exclusive Question Bank! Submit your questions, and receive detailed answers directly from Deidra. Your question, plus all past and current Quiz Genius students' quetions will be accessible in both video and text format, in the comprehensive learning portal.
And if you upgrade to the
for the personalized learning journey, you'll also receive:
1:1 Brainstorming Session
You won't be navigating this journey alone. As part of the Guided Experience, you'll schedule a personalized 1:1 quiz topic brainstorming session with Deidra Helmig, Quiz Strategist. These sessions are designed to help you finalize your quiz topic, ensuring you don't get stuck on one of the most vital aspects of building a quiz and get the most out of the program.

Feedback on Your Quiz as You Build
Quiz creation is an iterative process, and this program allows you to receive valuable feedback from Deidra in the form of assignments that you turn in over the course of our time together.

Final Quiz Audit
At the culmination of your journey, you'll submit your quiz for a final audit before releasing your quiz into the world! Together we'll optimize your quiz to ensure that it is ready to bring in your ideal clients and be the start of their journey with you.

What you will learn

DEFINING YOUR QUIZ STRATEGY
In this foundational module, we'll lay the groundwork to ensure that your quiz aligns perfectly with your broader business goals. Without determining your quiz strategy and objectives at the very start, you may not get the results you are hoping for.

CREATING AN IRRESISTIBLE QUIZ TOPIC
Your quiz topic is the gateway to capturing your ideal clients' attention right from the start. This module guides you in selecting a topic that instantly captivates your audience as they embark on their journey with you.

CRAFTING COMPELLING QUIZ RESULTS
Get ready for some exciting creativity! Here, you'll craft your quiz results or categories, infusing your unique quiz personality to create an engaging and highly shareable experience.

DESIGNING YOUR QUIZ QUESTIONS
You'll learn the art of crafting intriguing and engaging questions, plus benefit from the guidance of a question worksheet that will have you designing the perfect quiz experience for your audience.

WOWING YOUR AUDIENCE: RESULT REPORTS
Your result reports are the ultimate treasure trove and how you show your audience that you are THE ONE that can guide them on their journey. This module dives deep into the nitty-gritty of creating these reports, offering a proven formula and a variety of templates to make the process smoother.

MASTERING EMAIL NURTURING
Your email welcome sequence is where the magic happens as you send relevant, tailored content to your new subscribers based on how they have answered your quiz questions. This module demystifies the elements of an effective email sequence and walks you through a customizable template.

LAUNCHING & OPTIMIZING YOUR QUIZ
Your quiz is done! This final module leads you through proven strategies and tactics to effectively market and promote your quiz funnel, ensuring maximum engagement and results. And just like anything new, we want to optimize it as it's being used. Learn advanced techniques and best practices to fine-tune your quizzes for optimal conversion rates and user engagement.
Student Testimonial - Andrea M de Matos West
"Quiz Genius was just fabulous!
I never realised there were so many different categories of quizzes, and that each actually serves a particular purpose that can then work as a fun strategy to meet my business needs. The step by step process of building an effective quiz was super clear and easy to follow, and took me back to really reflect on my business goals, values and audience so that my quiz was aligned and actually became part of my strategy for my different offers. The added 1:1 brainstorming session with Deidra, tech tutorials, testing and promoting my quiz lessons made Quiz Genius an incredible package that took me from 'oh let's build a quiz for some fun' to 'OMG this is what a quiz is capable of'. And, of course, Deidra is a very patient and committed tutor and her support and insights in the live sessions invaluable. Quiz Genius is the way forward to understanding how to build a strategic quiz to work for your business."

Quiz Genius
Investment
ALL THIS!
QUIZ GENIUS
VIP LEARNING EXPERIENCE
⭐︎⭐︎⭐︎
⭐︎⭐︎⭐︎
Two notes about my pricing:
1. I do not charge extra if you require a payment plan. In solidarity with other small business owners who are bootstrapping their business, I have simply taken the full payment price and divided it by 3 to come up with the 3-pay price.
2. 🇨🇦 Are you a fellow Canuck? Contact me directly to access Canadian pricing! Send me an email telling me two things - where do you live in Canada and exactly what product are you purchasing (also, your favourite Tragically Hip song). Send your email to [email protected].
But that's not all!
Let's Talk Bonuses
Move your business forward quicker with these incredible bonuses
Fast Track Your Quiz Success
Plus, hear from our amazing guest experts!

Candice Davies, Content Strategist
In this masterclass we’ll be talking through the 4 elements your content should include if you want to guide people towards a paid offer and how you can start as soon as today to implement these changes in everything you create

Kasia Rutkowiak, The Confidence Magician
Kasia will share 3 specific areas to focus on if you want to grow your online business in 2024 (and beyond!) and make your “competition” irrelevant. Combine what she shares with the magic of your quiz, and get ready for an easy-feeling business that helps many more people and brings in money every single day!
With Quiz Genius, you can stop chasing clients and start attracting them—effortlessly, authentically, and on your terms.

Need some peace of mind?
You've got 14 days to dig in. If you decide this course isn't for you, we will refund your money back to you.

If you've been sitting around like I was, trying to work out the best way for a quiz as a lead magnet, I highly recommend Deidra Helmig - she's an absolute superstar!
~Jen Blandos
Warm recommendation for Deidra❣️ She's your new best friend if you're thinking about building a quiz funnel.
~Carita Autio

You Might Be Thinking...
Hey, I'm Deidra
I am a serial entrepreneur that loves nothing more than helping other people succeed in their own ventures, and on their own terms. I work with lazy (ok, efficient) entrepreneurs to bring their biz dreams to life with ease. Kajabi & Quiz Funnels are my love languages.
When I'm not on Zooms with my global clientele and students, I can be found hanging out in the forest, walking my pup, and nerding out over plants.

Still Got Questions?
No problem - check out the most frequently asked ones below...
How will I get access to all of the materials?
How long do I have access to the course material?
Are there live calls?
Do I get one-on-one time with you?
You mentioned accountability; can you explain how you will keep me accountable?
How long is the program?
Can I get my friends in on this?
Where should I build my quiz? Do I need to use this platform?
Do you teach me to do the tech?
What is the refund policy?
What if I have a question not answered here?
Quiz Genius
Investment
LET'S RECAP!
Two notes about my pricing:
1. I do not charge extra if you require a payment plan. In solidarity with other small business owners who are bootstrapping their business, I have simply taken the full payment price and divided it by 3 to come up with the 3-pay price.
2. 🇨🇦 Are you a fellow Canuck? Contact me directly to access Canadian pricing! Send me an email telling me two things - where do you live in Canada and exactly what product are you purchasing (also, your favourite Tragically Hip song). Send your email to [email protected].